Vision Zero

Brand Identity, Data Visualization, and Graphic Design

Engaging the community to elimate traffic deaths in Portland, Oregon 

 
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The City of Portland and key partners are working to eliminate deaths and serious injuries on city streets.

In a year-long collaboration with the city, we created maps and data visualizations to process and understand 10-years worth of data.

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We designed a graphic-identity system, key illustrations and publications used and distributed throughout Portland.

 
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The communication tools help the City to connect with the public—including many who do not speak English and are in areas most affected by traffic violence. Further, City staff leveraged the graphics to compel State of Oregon lawmakers to enable Portland to reduce speed limits and utilize automated speed cameras.

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