Cape Cod’s Expedition Blue

Brand Identity and Exhibit Design

Expanding Cape Cod’s identity beyond tourism


The Cape Cod Chamber of Commerce is investing to foster growth in the region’s water-based economy. One of the biggest challenges they face, among locals and tourists alike, is the perception that the Cape is solely focused on tourism.

To launch the Blue Economy project, an installation of pavilions in 20+ towns will connect locals and tourists to the rich stories and opportunities the regional water-based economy offers.

sparks+sullivan is part of a multidisciplinary team of architects from CambridgeSeven, landscape designers at BLD and local Cape Cod officials. We are leading the branding of the pavilion network, and the exhibit design experience and graphics.

The project will launch in 2020. Check back for updates.